On February 10th 2011, IE Business School and VP held a workshop on Marketing & Crisis: How to improve the effectiveness of marketing in the finance and insurance sector.
Issues examined during the workshop included the situation in the finance sector after the latest mergers, the best marketing tools for attracting capital and customer loyalty, the use of technologies in the sale of finance products or the challenges facing Spanish banks in an environment marked by the economic crisis. 

For more information please refer to the full article at IE´s Press Releases. 

To get to know our Master in Finance program, you can participate in one of the following Virtual Insight Sessions: Masters in Finance